Empirical Study Utilizing QFD to Develop an International Marketing Strategy
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چکیده
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Empirical Study Utilizing QFD to Develop an International Marketing Strategy
Customer expectations can be extremely nebulous. This research identifies the demographic segmentations and their respective expectations for the spa market. Interviews were conducted and a subsequent questionnaire was employed to gather the voice of the customer and assess the expectations of spa clientele. All of the data was collected from luxury spas in Hawaii, and consisted of respondents ...
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ژورنال
عنوان ژورنال: Sustainability
سال: 2015
ISSN: 2071-1050
DOI: 10.3390/su70810756